A new generation of mobile phones that redefines life in every way.
KARBONN is one of the leading mobile phone brands in the country today and has been at the forefront of ushering in the revolution of Indian mobile phone handset brands challenging the established players in the business.
KARBONN is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group. Jaina Group started out as a distributor of mobile handsets around 15 years ago. Though it now has its own brand, KARBONN, in the market place, it was also the distributor of brands like HTC, Nokia, Motorola, Samsung, LG. The UTL Group, a multi division telecom group, is a leading Indian telecom powerhouse with interests that span across manufacturing, services and distribution. To ring in new changes designed to truly delight the consumer, these two Indian telecom majors joined forces in March 2009 to launch KARBONN in a bid to trigger a telecom revolution in the country.
Understanding consumer requirements and offering the best-in-class products at a great value-for-money proposition has, today, established KARBONN amongst the top 3 mobile vendors in the smartphones category based on a recent IDC report. On the other hand, it has also been recognized as the second fastest growing mobile brand in India as per a recent study conducted by Voice & Data. It has constantly come up with latest advancements and innovative features that suit the Indian market best. Going forward, Karbonn recently launched its Nuevo brand extension christened ‘Karbonn Smart’ under whose umbrella the new range of technologically advanced products like smartphones and tablets from the stable will be marketed.
Intended to become a one-stop-shop for all the technologically advanced needs of the highly enlightened Indian mobile consumer, the ‘Karbonn Smart’ eco-system will make them privy to all the technical and mechanized developments in the Indian mobile ecology. The inroads that KARBONN has made into the Indian handset market across India, in terms of affordability and technology definitely makes it a strong competitor and a game changer. ‘Massifying Technology’ being the prime focus for Karbonn; the brand has succeeded in building a strong Mobile Eco-System for its customers. Along with faster processors, it has worked closely on its technological advancements, which provides truer-to-life screen resolution experience for its users.
The mobile company today boasts of one of the fastest & highest rate of model launches in India. KARBONN is extremely focused to reach out to the maximum number of people. With more than 85,000 outlets KARBONN reaches out to people across the length and breadth of the country, enhancing its penetration and reach. The brand has achieved a distribution footprint of over 90% coverage of the districts for KARBONN with more than 20 million devices sold in a very short span. Additionally, KARBONN caters to international customers through its expansion in other countries viz. Bangladesh, Nepal, Sri Lanka and South East Asia, Africa & Middle East. The main reasons for the success of are its focus on being affordable, convenient and easily available. The brand already has over 870+ service centers across India and 12+ service centers outside India and aiming to cross 1,000 by 2013-14, ensuring great after sales support.
Taking mobile technology to the doorsteps of people, not just in the India but also outside, has been very well received by the consumers and other stakeholders. Being a symbol of Indian robustness, KARBONN emphasizes on traits that are Indian and on quality that’s truly world class. With its mobile phones heralding a new era of connectivity, KARBONN has infused new life in the Indian mobile phone industry.
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