Mobile Ecosystem essentially involves:

• Operators & Networks
• Mobile Devices
• Operating Systems
• Application Frameworks
• Applications

Being a seasoned player in mobile devices distribution with tangible value addition & being the brand owner of Karbonn – one of the largest Indian mobile phone brands; we are well poised to utilize all aspects of Mobile ecosystem. To elaborate further:

Feature Phones:	New Focus areas Futuristic ID Enhanced Entertainment Focus on new technologies/features Stereo FM with 50 Channels Hot SWAP Noise Reduction Technology Fun Pictures Motion Sensor- Shake to change Wallpapers, Music, SMS, Menu Camera with Smile Detection & Face Detection Regional Languages – For low end models Phones with Big 10mm Torch Entry into new Segments (Touch+Type) & Sub Rs 1000 Category
Smart Feature Phones:	Focus areas Elegant ID Enhanced Entertainment (HD Multimedia & Games) Focus on next generation technologies/features Near Field Communication (NFC) – For Data Transfer Sensors – Proximity Sensor, G-Sensor & Light Sensor Text to Speech (TTS) Camera with Carl Zeiss Lens with Red Eye Reduction, Smile Detection & Auto Focus. Dolby & SRS- For Multimedia (both Audio/Video) Focus on Apps - Multimedia/Games Text to Speech (TTS) HDMI & TV Out
Smart Phones:	Focus on next generation technologies/apps/features 3D Screen for NextGen User Interface Scratch Resistant Screen 3D Camera Near Field Communication (NFC) – For Data Transfer & Payments Camera with Carl Zeiss Lens with Smile Detection, Auto Focus, Red Eye Reduction, etc. Speak2it (like Siri in Apple 4S) Augmented Reality Sensors – Proximity, G-Sensor, Light & BSI Sensors Enhanced TTS HDMI & TV Out

• User Interface & User Experience:
  Strategic Tie-ups for Karbonn exclusive User Interface to give optimized User Experience

• Karbonn App Plaza is Karbonn’s world of JAVA based pre-installed applications and fun games:

Product Quality Control Process:

• Quality process ensures all the Phase Exit deliverables are met at each phase or milestone in the development of the product.
• Reliability test suites ensure the product meets the minimum reliability requirements and Field Failure Rate (FFR) goals.
• All New Product Introduction (NPI) builds undergo thorough reliability testing to ensure zero leakage of product weaknesses to the field.
• Stringent processes, trained manpower and appropriate equipments and fixtures to ensure appropriate quality of testing.
• All weaknesses are reported to the product management team as and when observed.
• Strict phase exit review before a phone is released for mass production.
  
  
• Mobile Device Testing Expertise:
  has expertise in developing devices on all operating systems that help company achieve Value-For-Money product proposition for the end-consumer

• Developing devices & enabling pre-embedding of applications with all key application frameworks that can enrich data experience from a feature phone user to a Smartphone user: